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Proposal for Food Hall

AI Lead Generation System for Food Hall.

Filling Food Hall's calendar with qualified brand and agency meetings, so Jason can close the contracts that push past 2 million.

Issued July 24, 2026 Valid until August 23, 2026 Ref prop-44912026
The problem

What's slowing your growth

Before implementing any solution, the problem has to be clear. Here's what we identified in your business.

01

Two meetings booked monthly

Jason's sales agent, Lucy, was generating roughly two qualified meetings per month before going on hiatus, a volume Jason himself described as very hard to achieve and insufficient for the growth Food Hall needs. Cold calling has become ineffective as decision-makers at agencies and brands simply do not answer unless they already know the caller. The existing social-led approach (LinkedIn, Instagram) drives inbound passively but cannot be reliably targeted at the right people at the right time.

02

No active outbound system

With Lucy away for a month, Food Hall currently has no structured outreach running at all. Pipedrive is underused and Jason described it as roughly equivalent to an Excel sheet. Follow-up on incoming enquiries is inconsistent, and there is no appointment-setting process in place. The entire pipeline depends on word of mouth and content being noticed organically, which Jason acknowledged is slow and unpredictable.

03

20 hours lost monthly to sales

Jason is the sole permanent employee and carries the sales function himself whenever Lucy is absent. At a conservative founder rate of GBP 60/hr, even five hours per week spent on prospecting, chasing replies, and following up amounts to roughly 20-22 hours per month and GBP 1,200-1,320 in founder time, with no guarantee of a single booked meeting. During peak periods or when managing delivery alongside sales, that figure climbs further and directly displaces billable or strategic work.

04

GBP 600K in missed annual pipeline

Food Hall's average contract runs at roughly GBP 30,000 per shoot day, with retainer-style clients worth GBP 100K-300K per year. Lucy's two meetings per month, at the industry-typical 20-30% close rate, yields perhaps five to six new engagements per year. Each additional qualified meeting that does not get booked because there is no active outbound system represents a GBP 30,000 average opportunity foregone. Closing just two extra deals per month from an active pipeline would add approximately GBP 60,000 in monthly revenue, or over GBP 700,000 annually, against a current revenue base of GBP 1.4-1.5M that Jason described as barely breaking even.

The solution

How we solve it

Here's how the LUNIFAI offer directly addresses each of the problems above.

01

Consistent qualified pipeline

A fully built multichannel outbound system, covering both email and LinkedIn, targets the two distinct ICPs Jason identified: producers at creative agencies looking for a reliable production partner, and senior marketing decision-makers at food and drink brands open to a year-round content retainer. Messaging is written in Jason's voice and tested across multiple angles, so the approach is specific and credible, not generic. The system runs continuously, replacing the feast-or-famine dynamic of purely inbound, organic discovery.

02

Zero prospecting admin for Jason

Every reply, follow-up, and booking is handled on Jason's behalf, with leads answered in under 15 minutes and meetings placed directly in his calendar. A custom Airtable CRM gives Jason full visibility into the pipeline, including open rates, reply rates, and stage-by-stage funnel data, via a dedicated dashboard, without requiring him to manage any of the outreach himself. Jason's only job is to show up to the calls and close.

03

20+ hours recovered monthly

With outreach, reply management, and appointment-setting fully handled, Jason recovers the 20-plus hours per month currently lost to sales admin, the equivalent of GBP 1,200-1,320 in founder time each month at GBP 60/hr. That time gets reallocated to high-value activities: senior relationship calls with the approximately 30 key brand-side decision-makers Jason identified, creative development, and directing, which are the activities that directly generate and retain the largest contracts.

04

3 additional deals per month projected

The guaranteed floor is 15 qualified meetings in 60 days from launch, roughly 7-8 per month. Applying Food Hall's likely close rate of 20-25% to 7-8 meetings yields one to two new engagements per month at a conservative baseline, with real potential for three or more as messaging is optimized. At Food Hall's average shoot-day value of GBP 30,000, three additional monthly engagements represent GBP 90,000 in incremental monthly revenue, putting the GBP 2M annual target within reach from the system alone.

Before / After

What changes, concretely.

2 meetings/month -> pipeline running daily

Today
  • Lucy generates roughly two new business meetings per month through manual outreach and relationship calls, with each agency meeting taking up to a month to secure. When she is away, prospecting stops entirely.
After this engagement
  • A fully automated multichannel system runs continuously, booking qualified meetings with brand and agency decision-makers directly to Jason's calendar, regardless of who is in the seat.
Who it helps

Who it benefits on your team.

01

Jason Underhill, Founder

Gets qualified meetings booked to his calendar without having to manage prospecting himself, freeing him to focus on senior-level conversations and closing contracts.

02

Lucy, Sales Agent

Returns from her break to a warm pipeline already in motion, with a CRM and alert system that makes her follow-up work faster and more focused.

03

Agency and Brand Decision-Makers (prospects)

Receive relevant, well-timed outreach that references Food Hall's actual work in their category, making it easy for them to say yes to a quick intro.

Done for you

One machine. You just show up.

Before the meeting
I run the entire machine
Infrastructure
DomainsMailboxesWarm-upDeliverability
Data
List scrapingEnrichmentVerificationRouting
Messaging
IcebreakersCopywritingWinning angles
Channels
LinkedIn automationEmail automation
CRM
Custom Airtable CRMPipeline buildCRM hygiene
Appointment setting
Reply to every leadFollow-ups on your behalfReply in under 15 minBooked to your calendar
MEETING BOOKED
After the meeting
All you do
  • Show up to the call
  • Pitch and close, like you always do
  • Update the CRM stage
Free bonus

Custom dashboard and funnel tracker

Your own live dashboard: campaign performance, reply and booking rates, and a full funnel tracker from first touch to closed deal, so you can see exactly what the system is producing without asking for a report.

Worth £3 000, yours free
Scope of Work

Scope of work and deliverables.

Onboarding & Infrastructure Implementation

Month 1
  • Onboarding calls (1-2h) and tool handover
  • Tools & software configuration
  • Priority Slack support (24h business days + express slot Thu/Fri 4pm-6pm CET)
  • Google Drive setup with document structure
  • APIs & integrations configuration
  • Domains and email addresses warm-up
  • Scraping and leads list building
  • Data enrichment + icebreaker generation
  • Sequences writing + A/B testing variants
  • Complete booking system setup (Cal.com/Calendly)
  • CRM pipeline tracking setup
  • Appointment setting, replies to leads & follow-ups
  • Strategy call every 2 weeks (30 min)
  • LinkedIn launch, week 2
Scope of Work

Scope of work and deliverables.

Activation & Optimizations

Month 2 & beyond
  • Email/multichannel campaign launch, week 4
  • Priority Slack support (24h business days + express slot Thu/Fri 4pm-6pm CET)
  • Continuous system & campaign optimization
  • Appointment setting, replies to leads & follow-ups
  • Strategy call every 2 weeks (30 min)
  • Analytics tracking and dashboards
Timeline

Milestones and timeline.

Here's the sequence of phases after signing.

Month 1 Onboarding & Infrastructure Implementation
Month 2 & beyond Activation & Optimizations
01
Week 1

Onboarding & ICP. Domain setup and mailbox warmup begin.

02
Week 2

Lists & copy. LinkedIn outreach starts.

03
Week 3

Warmup & QA. Sequences loaded, tested, validated.

04
Week 4

Campaign live. Opportunity alerts land in Slack and email.

The Guarantee
15 qualified opportunities within 60 days of full multichannel launch (about 90 days from signing, since domains and mailboxes need roughly three weeks to warm up first). If I don't hit that number, I keep working for free until I do.
Roadmap

Where this goes next.

01

Retargeting sequence for past clients

Build a dedicated reactivation campaign targeting brands and agencies Food Hall has already worked with, keeping the studio top of mind for repeat commissions and upsells to higher-value retainer arrangements.

02

Exclusive brand partnership outreach

Once the first wave of new business is converting, run a targeted campaign pitching the exclusive multi-brand social content model to drinks and FMCG groups, positioning Food Hall as their single production partner across the UK.

03

Content-led lead generation funnel

Pair the behind-the-scenes and how-to video content Jason plans to produce with a structured outbound sequence, using the content as a warm opener to drive agency and brand decision-makers to the site and into the pipeline.

04

Paid social amplification layer

Layer targeted LinkedIn and Instagram advertising on top of organic outbound to reach the marketing managers and agency producers who do not respond to cold email, accelerating brand awareness for Food Hall in the drinks and FMCG segments.

Ways of Working

What working with us looks like.

Step What happens Why it matters
01Onboarding & Platform Setup We configure all your tools according to best practices. Operational from day one. Save dozens of hours.
02Review call every 2 weeks 30-minute call every 2 weeks to review progress: leads generated, calls booked, and what we change next. Keeps everyone aligned and makes sure you always get the highest ROI leads.
03Weekly sprint We work every week generating leads for you and sending them to you via Slack and email. Our goal is to minimize meetings. You pay us to save time, not spend it.
04Simple communication We communicate via a shared Slack channel, and use it to chat and deliver updates (M-F 11am-6pm CET). Pre-existing workspace? No problem, we'll Slack Connect. New to Slack? We'll invite you to ours.
05Feedback loop We iterate campaigns based on your copy and market feedback autonomously, without you. The only thing you need to worry about is closing deals. Changes are delivered in the shared Slack channel once per week, pre-review.
06Peace of mind Peace-of-mind maintenance on all prior builds and systems. You don't need to worry about maintenance, systems, or additional charges.
Software

Software and platforms.

Monthly cost at your expense
£200 to £450

Depending on the volume to manage and the solutions your system requires. These are billed to you directly by each provider, never marked up.

Annual plans

Most platforms offer between 17% and 37% discount on annual commitments.

Volume purchases

Economies of scale reduce the unit cost on credits. AnyMailFinder, for example, is $870 for 100,000 credits ($0.0087 each) against $49/month for 1,000 credits ($0.049 each), an 82% saving on unit cost.

Combining both levers, annual plus volume, real savings reach 30 to 40% compared with standard monthly rates. I set this up for you at cost.

Investment

Your investment

Monthly investment
£4 800/mo
Minimum commitment of 3 months, billed monthly
The guarantee: 15 qualified opportunities within 60 days of full multichannel launch (about 90 days from signing, since domains and mailboxes need roughly three weeks to warm up first). If I don't hit that number, I keep working for free until I do.
Pricing model

Pick the commercial structure that suits you. The total updates automatically.

Your configuration
Investment

How the three months work.

The minimum relationship is three months. That time is necessary to integrate into your business, set up the systems, iterate, and optimize the campaigns.

Month one begins on the day of signing and includes your initial onboarding session, where we configure your tools and automation platforms. We handle authentication, manage access sharing (2FA and the rest), and get you set up from day one.

From there you are added to your Slack channel. We hold a second onboarding session to go through your targets and your offer in detail, then begin regular sprints.

Month two starts thirty days after your first payment and opens with a detailed review of progress. From there we run another four sprints. Month three and beyond proceed as usual.

LUNIFAI
Terms

Contractual Terms

Proposal for Food Hall · AI Lead Generation System

01Purpose

LUNIFAI provides automation, integration, AI development, and low-code/no-code services. Deliverables are detailed in the proposal.

02Obligations

LUNIFAI commits to mobilizing the necessary resources for proper mission execution and promptly informing the Client of any blockages. The Client provides necessary elements, validates deliverables within deadlines, and settles amounts due according to agreed terms.

03Liability

LUNIFAI acts as an integrator of third-party solutions (n8n, Airtable, etc.). It is not responsible for bugs or limitations of these tools. Its liability is limited to a best efforts obligation, excluding gross negligence. Commercial closing is exclusively the Client's responsibility.

04Payment

Total amount, payment schedule, and any fees are specified in the proposal. Payment deadline: 14 days after invoicing. Software/API costs are at the Client's expense. Any payment made is firm and non-refundable, except for cancellation attributable to LUNIFAI.

05Guarantee

LUNIFAI guarantees a minimum of 15 qualified meetings within the first 90 days of the engagement. Because cold email infrastructure requires roughly three weeks of domain warm-up before sending at full volume, this target is measured over the 60 days that follow the full multichannel launch (email plus LinkedIn running together), not from the contract signature date. If LUNIFAI has not delivered 15 qualified meetings by the end of that window, LUNIFAI will continue working at no additional cost for a further 90 days, or until the 15-meeting threshold is reached, whichever comes first. This guarantee assumes the Client fulfils its own commitments (timely approvals, sender accounts and calendar access, and reasonable responsiveness to booked leads); delays or interruptions caused by the Client pause the measurement period for their duration.

06Definition of a Qualified Meeting

A meeting counts as qualified when all of the following are true:

  • ICP match: the attendee's company matches the ideal customer profile we define together during onboarding (sector, company size, and geography).
  • Decision-making authority: the attendee is a decision-maker or a direct influencer on the buying decision (e.g. founder, director, head of brand or marketing), or the role you would normally sell to in a company of that type.
  • Genuine interest: the prospect has explicitly agreed to a scheduled call to discuss your services, fees, case studies or working together, booked into your calendar.
  • Attendance: the meeting takes place. A prospect who reschedules and then attends still counts. A one-off no-show does not, but I re-engage them at no cost and it counts once they attend.

07Termination

During the minimum commitment period (first 3 months), in case of unjustified cancellation by the Client after signing: payment for services already performed plus a fixed penalty of 30% of the total remaining amount due over the commitment period. After the minimum commitment period (from month 4), either party may terminate the collaboration with 30 calendar days' notice, without penalty or compensation.

08Ownership

Deliverables are licensed to the Client for exclusive use after payment. LUNIFAI retains its methods, tools, and technical structures.

09Applicable Law

This agreement is governed by Swiss law. Exclusive jurisdiction: courts of the Canton of Geneva.

Confidentiality

Confidentiality Clause

In the course of performing this contract, the Parties acknowledge that confidential information may be exchanged, in particular of a commercial, technical, financial, strategic, organizational nature or relating to know-how.

01Definition

Confidential information means all information, of any nature whatsoever, communicated in writing, orally, or by any other means, identified as confidential or whose confidential character reasonably flows from its nature or from the circumstances of its disclosure. This includes in particular: client data, internal documents, source code, software architectures, processes, mockups, databases, as well as any information relating to the activities, projects, or working methods of either Party.

02Obligation of the Parties

Each Party undertakes to: not disclose the confidential information to third parties without the prior written agreement of the other Party; use the confidential information solely for the purposes of performing this contract; take all necessary measures to ensure the protection and confidentiality of said information, at least equivalent to those it applies to its own sensitive information.

03Exclusions

The obligations under this clause do not apply to information: that has fallen into the public domain without breach by the receiving Party; already known to the receiving Party before its disclosure by the other Party; whose disclosure is required by law or by a competent judicial or regulatory authority (subject to informing the other Party beforehand to the extent permitted by law).

04Duration

The confidentiality obligations under this clause shall remain in force for a period of five (5) years from the signing of this contract, including in the event of termination or non-execution of the project.

05Applicable Law and Jurisdiction

This clause is governed by Swiss law. Any dispute relating to the interpretation or performance of this clause shall be submitted to the exclusive jurisdiction of the courts of the Canton of Geneva, subject to a prior amicable settlement between the Parties.

Acceptance

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By LUNIFAI
Lukas Yu Manwaring
Lukas Yu Manwaring signature
Founder · LUNIFAI · July 24, 2026
By Food Hall
Jason Underhill
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