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Proposal for Food Hall

Lead Generation, 3-month retainer for Food Hall.

Filling Food Hall's calendar with qualified brand and agency meetings, so Jason can close the contracts that push past 2 million.

Issued July 21, 2026 Valid until August 20, 2026 Ref prop-44912026
The problem

What's slowing your growth

Before implementing any solution, the problem has to be clear. Here's what we identified in your business.

01

Two meetings a month is not enough Lucy, your sales agent, was averaging about two new business meetings per month, and even that required months of effort per agency. With her on hiatus, there is currently no active pipeline being built. Two meetings a month at your average deal size leaves real revenue on the table every week.

02

Inbound alone cannot hit 2 million 75% of your jobs come through social and word of mouth, which is working but not scaling. You know you need four or more brands coming back regularly for social content, plus recurring supermarket and TV campaigns, to break through 2 million. That volume will not arrive through passive channels alone.

03

No outbound system when the sales rep is away With Lucy taking a month off, you told us you wanted to 'have a play with some things' around AI and sales. Right now, the moment she steps away, prospecting stops. There is no infrastructure that keeps generating opportunities regardless of who is in the seat.

04

Reaching agency buyers is slow and unreliable Cold calling no longer works because 'no one answers the phone anymore,' and getting an agency to agree to a showreel meeting takes a month of trying. You need a channel that puts your work in front of the right decision-makers, without depending on a single person making cold dials.

Before / After

What changes, concretely.

2 meetings/month -> pipeline running daily

Today
  • Lucy generates roughly two new business meetings per month through manual outreach and relationship calls, with each agency meeting taking up to a month to secure. When she is away, prospecting stops entirely.
After this engagement
  • A fully automated multichannel system runs continuously, booking qualified meetings with brand and agency decision-makers directly to Jason's calendar, regardless of who is in the seat.
The solution

How we solve it

Here's how the LUNIFAI offer directly addresses each of the problems above.

01

A system built to book meetings at scale

We define your ICP precisely, whether that is drinks brand marketing managers, agency creative directors, or both, and build multichannel sequences on email and LinkedIn that run every day. You stop depending on two referrals a month and start getting qualified conversations booked directly to your calendar.

02

Outbound targeting the brands and agencies worth winning

We scrape, enrich, and verify lists of exactly the decision-makers who commission food and drink content: marketing leads at alcohol and FMCG brands, agency producers, and in-house creative teams. The copy is written in your voice, making the case that Food Hall is the specialist they should call first.

03

Infrastructure that runs whether or not Lucy is in the building

Domain setup, mailbox warmup, sequence loading, and a custom Airtable CRM mean the machine keeps running independently of any one person. Opportunity alerts land in Slack and email the moment a lead engages, and every reply is handled in under 15 minutes so no warm contact goes cold.

04

Replies handled fast, warm leads never dropped

We manage every reply so that when a creative director at an agency finally does respond, they hear back in under 15 minutes and get booked straight to your calendar. You show up to the conversation already warmed, ready to talk about your directors and your reel.

Done for you

One machine. You just show up.

Before the meeting
I run the entire machine
Infrastructure
DomainsMailboxesWarm-upDeliverability
Data
List scrapingEnrichmentVerificationRouting
Messaging
IcebreakersCopywritingWinning angles
Channels
LinkedIn automationEmail automation
CRM
Custom Airtable CRMPipeline buildCRM hygiene
Appointment setting
Reply to every leadFollow-ups on your behalfReply in under 15 minBooked to your calendar
MEETING BOOKED
After the meeting
All you do
  • Show up to the call
  • Pitch and close, like you always do
  • Update the CRM stage
Who it helps

Who it benefits on your team.

01

Jason Underhill, Founder

Gets qualified meetings booked to his calendar without having to manage prospecting himself, freeing him to focus on senior-level conversations and closing contracts.

02

Lucy, Sales Agent

Returns from her break to a warm pipeline already in motion, with a CRM and alert system that makes her follow-up work faster and more focused.

03

Agency and Brand Decision-Makers (prospects)

Receive relevant, well-timed outreach that references Food Hall's actual work in their category, making it easy for them to say yes to a quick intro.

Timeline

From zero to live

Here's the sequence of phases after signing.

01
Week 1

Onboarding & ICP. Domain setup and mailbox warmup begin.

02
Week 2

Lists & copy. LinkedIn outreach starts.

03
Week 3

Warmup & QA. Sequences loaded, tested, validated.

04
Week 4

Campaign live. Opportunity alerts land in Slack and email.

The Guarantee
15 qualified opportunities within 60 days of full multichannel launch (about 90 days from signing, since domains and mailboxes need roughly three weeks to warm up first). If I don't hit that number, I keep working for free until I do.
Roadmap

Where this goes next.

01

Retargeting sequence for past clients

Build a dedicated reactivation campaign targeting brands and agencies Food Hall has already worked with, keeping the studio top of mind for repeat commissions and upsells to higher-value retainer arrangements.

02

Exclusive brand partnership outreach

Once the first wave of new business is converting, run a targeted campaign pitching the exclusive multi-brand social content model to drinks and FMCG groups, positioning Food Hall as their single production partner across the UK.

03

Content-led lead generation funnel

Pair the behind-the-scenes and how-to video content Jason plans to produce with a structured outbound sequence, using the content as a warm opener to drive agency and brand decision-makers to the site and into the pipeline.

04

Paid social amplification layer

Layer targeted LinkedIn and Instagram advertising on top of organic outbound to reach the marketing managers and agency producers who do not respond to cold email, accelerating brand awareness for Food Hall in the drinks and FMCG segments.

Included Free

A bonus, on the house.

Free bonus

The sales framework that converts

You focus on closing. I hand you the exact sales framework that has worked for me and my clients, so the meetings I book turn into revenue.

Worth 1500 EUR, yours free
Demo

Live walkthrough: food and beverage case study

We will walk you through the exact campaign structure, messaging, and results delivered for a client in the food and beverage space, so you can see precisely how the system would work for Food Hall.

Investment

Your investment

Monthly investment
£4 800/mo
Minimum commitment of 3 months, billed monthly
The guarantee: 15 qualified opportunities within 60 days of full multichannel launch (about 90 days from signing, since domains and mailboxes need roughly three weeks to warm up first). If I don't hit that number, I keep working for free until I do.
Pricing model

Pick the commercial structure that suits you. The total updates automatically.

Your configuration
LUNIFAI
Terms

Contractual Terms

Proposal for Food Hall · Lead Generation, 3-month retainer

01Purpose

LUNIFAI provides automation, integration, AI and low-code/no-code development services. The detail of the deliverables is set out in the commercial proposal.

02Obligations

LUNIFAI undertakes to deploy the means necessary for the proper execution of the engagement and to promptly inform the Client of any blocker. The Client provides the necessary materials, validates the deliverables within the agreed deadlines, and pays the sums due according to the agreed terms.

03Liability

LUNIFAI acts as an integrator of third-party solutions (n8n, Airtable, etc.). It is not responsible for the bugs or limitations of those tools. Its liability is limited to a best-efforts obligation, excluding gross negligence.

04Payment

The total amount, schedule, and any fees are specified in the proposal. Payment term: 14 days after invoicing. Software/API costs are at the Client's expense. Any payment made is firm and non-refundable, except for cancellation attributable to LUNIFAI.

05Termination

In the event of unjustified cancellation after signature: payment for services already rendered, plus a fixed indemnity of 30% of the remaining amount due.

06Ownership

Deliverables are granted to the Client for exclusive use after payment. LUNIFAI retains its methods, tools, and technical structures.

07Confidentiality

A complete clause is set out in this proposal. The commitments remain valid for 5 years after the end of the project.

08Applicable Law

This agreement is governed by Swiss law. Exclusive jurisdiction: courts of the Canton of Geneva.

Confidentiality

Confidentiality Clause

In the course of performing this contract, the Parties acknowledge that confidential information may be exchanged, in particular of a commercial, technical, financial, strategic, organizational nature or relating to know-how.

01Definition

Confidential information means all information, of any nature whatsoever, communicated in writing, orally, or by any other means, identified as confidential or whose confidential character reasonably flows from its nature or from the circumstances of its disclosure. This includes in particular: client data, internal documents, source code, software architectures, processes, mockups, databases, as well as any information relating to the activities, projects, or working methods of either Party.

02Obligation of the Parties

Each Party undertakes to: not disclose the confidential information to third parties without the prior written agreement of the other Party; use the confidential information solely for the purposes of performing this contract; take all necessary measures to ensure the protection and confidentiality of said information, at least equivalent to those it applies to its own sensitive information.

03Exclusions

The obligations under this clause do not apply to information: that has fallen into the public domain without breach by the receiving Party; already known to the receiving Party before its disclosure by the other Party; whose disclosure is required by law or by a competent judicial or regulatory authority (subject to informing the other Party beforehand to the extent permitted by law).

04Duration

The confidentiality obligations under this clause shall remain in force for a period of five (5) years from the signing of this contract, including in the event of termination or non-execution of the project.

05Applicable Law and Jurisdiction

This clause is governed by Swiss law. Any dispute relating to the interpretation or performance of this clause shall be submitted to the exclusive jurisdiction of the courts of the Canton of Geneva, subject to a prior amicable settlement between the Parties.

Acceptance

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By LUNIFAI
Lukas Yu Manwaring
Lukas Yu Manwaring signature
Founder · LUNIFAI · July 21, 2026
By Food Hall
Jason Underhill
Signed on (via DocuSeal below)

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